Soft Wave System

Is the Curl Cleanse Shampoo safe for color and chemically treated hair?

Yes. Our Cleanse Shampoo is made without harsh ingredients, including detergents and sulfates. It will not strip color from your hair or interfere with chemical treatments, such as keratin, brazilian blowouts, or straighteners.

Why doesn’t the Curl Cleanse Shampoo foam?

The Cleanse Shampoo is a creamy, concentrated blend of nutrients. It needs to be activated by mixing water in your hands to create a silky lather before applying it to the scalp. The more you can work up a lather, the better it will cleanse.

How often should I use the Curl Cleanse Shampoo?

Whatever feels right for you. Contrary to popular belief, it’s healthier to cleanse your scalp more often than not, but only if using gentle products that won’t strip essential moisture, color, or chemical processing.

Our Curl Cleanse Shampoo was designed to suit any lifestyle and routine, so you can safely cleanse as often as you want or need.

How do I use curl products?

Apply curl products to damp hair, ensuring to use enough product to cover the surface of your hair. From there, style hair as desired.

How do I choose the right curl product for my hair type?

First off, it’s important to understand the type of curl you have and what you are trying to achieve – Restore curl pattern, increase shine, add texture, etc. From there, start with our Curl Spray to add texture to your waves, and layer in the Soft Curl Lotion for a more defined, bouncy curl.

Can I use curl products on all hair types?

Curl products are best suited for wavy, coily, and curly hair. Those with naturally straight hair might find that the product doesn’t do much for their hair texture.

What is the best way to apply curl products?

Our curl products are best used on freshly washed hair that is damp, and not too wet.

What causes products to build up on my curls?

Buildup typically comes from silicone and wax-based ingredients being layered onto the hair. When not properly or consistently cleansed, these ingredients can affect the texture, pattern, and hydration of your curls.
All Act+Acre products are silicone free, so you won’t find any cause for buildup.

Is it necessary to use a leave-in curl product?

Yes – A leave-in curl product is necessary to maintain the desired look.

How often should I use curl products?

Curl creams and lotions should be used after every cleanse, or as desired for your specific look. Our Curl Spray can be used daily to refresh and rejuvenate the hair.

How can I combat frizz when using curl products?

Look for ingredients that provide moisture like meadowfoam seed oil, glycerin, and hydrolyzed proteins that work together in balance to nourish the curl, and add definition + shine while combating frizz."